Are you championing independent businesses?
My new feature Lula Belle Meets is all about championing independent businesses and finding out what drives someone to become self employed and in some cases even an employer.
Lula Belle Meets: Urban Coffee Company's Managing Director, Hannah.
As you'll know from my previous post Can independent coffee shops survive against the corporates? I became aware of Urban Coffee Company, an independent coffee shop in Birmingham, over two years ago now.
Lula Belle Meets: Urban Coffee Company's Managing Director, Hannah.
As you'll know from my previous post Can independent coffee shops survive against the corporates? I became aware of Urban Coffee Company, an independent coffee shop in Birmingham, over two years ago now.
Where did the idea for Urban Coffee Company come from?
Simon and Amir are the co-founders of Urban Coffee Company and decided they wanted to give Birmingham a place to go for great coffee, like all the places they used to meet up in London.
How did you develop your idea?
How did you develop your idea?
Making sure coffee and community were always at the base of any business decision.
Was it easy to set up the business?
Nothing worth its salt is easy! It's taken a lot of hard work and dedication from all those involved!
What are the philosophies of Urban Coffee Company?
Great coffee and creating a great community - like a 'new age' town hall!
What is the USP of Urban Coffee Company?
Along with our extended filter coffee menu that has been fully researched by our 'Coffee Connoisseur', our staff, or 'Urbanistas' have to be our USP! They are a fantastic bunch and extremely dedicated to Urban Coffee.
Has it been difficult to compete against the established chains?
Not really as we offer something completely different and we have the flexibility that they don't have, so a change in a menu or a process is far easier to implement than it is for the chains.
What is your strategy for telling people about Urban Coffee Company?
Social media is a huge factor in our marketing plans, not only is it free, its a great way to get instant feedback, learn a bit more about our customers and communicate with them even when they're nowhere near an emporium.
What have been the highlights so far?
We have been shortlisted for several awards, such as Customer Kings, Smarta Awards and Startups which is a great achievement. But the highlight would have to be creating new permanent jobs in a city and time when jobs are so hard to come by.
What does the future hold for Urban Coffee Company?
We would like to see eight more Emporiums open up by 2015. We would also like our online subscription become a big part of what we do so that we can reach even more people and places.
What would you say to someone who has a business idea and wants to become an independent retailer?
Go for it, make sure you have a business plan you believe in, and stick to the core ideas around that plan. Be ready to adapt a little, but keep your values the same and try not to copy anyone else!
Thank you Hannah for providing an insight into one of my favourite independent coffee emporiums.
If you've not yet visited Urban Coffee Company then why not look to take part in one of their organised events or just grab a coffee and relax.
I'm championing independents........I hope you do too!
Lula Belle x








